With the first,
With the first, you?re forcing her to do all the thinking and decision making for herself. With the other you are simply presenting options, allowing her to make a decision based on what she desires. That is how you want your visitors to feel. You want them to go where they want, but at the same time be leasing them, through various routs, to the point of action (i.e. sale, conversion, sign-up, etc.)
Emotive Colors
Colors fuel emotions so be sure the colors you use for your website bring out the emotions that best reach your audience. Integrating color elements effectively can create a more inviting website that can easily lead your visitors to take the desired actions.
Calls to Action
You?ve heard the saying, ?you can lead a horse to water, but you can?t make him drink.? On the web, many people try to get the horse to drink without even leading him to water.
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