flexibility, able to draw on wide base
flexibility, able to draw on wide base of talents, connections in the industry etc.
SWOT analysis [Strengths Weaknesses Opportunities Threats](Be honest with these, but only put in threats, weaknesses that you know you can meet and overcome successfully)
Objectives:
? at the end of the first 12 months of operation
? after 12 months
PRODUCT AND MARKET ANALYSIS
Product / Service — description of what you’re offering
Features
Benefits
Price structure
Industry description and outlook
Market demand — percentage of market you think you can capture; competition share you think you can take etc.
OPERATING PLAN
Resource requirements:
? what you need in order to operate
? what this will cost
List items and specify prices (tables etc)
MANAGEMENT PLAN
Manning levels:
? details of staff required
? training needed
Experience of managers and their skills
MARKETING PLAN
Divide this into:
Internal – how you’ll win repeat customers and referrals
External – how you’ll get new customers
Impact – how you’ll target specific groups
Detail how you’ll go about targeting and selling to each group e.g.
Service levels
Vouchers
Hand-outs
Music
Decor
Entertainment
Special add-ons
Etc.
Publicity and direct approaches you’ll make (specify targets e.g.
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